600+ closed consultations per month for a 30+ consultant law firm
An integrated advertising system and high-value client acquisition pipeline built to keep a large legal team consistently booked.
The challenge
A firm with more than 30 consultants needs a steady, high volume of the right enquiries. Volume without qualification wastes consultants' time, and qualification without volume leaves capacity unused.
The firm needed an acquisition pipeline that could scale demand across practice areas while protecting the quality of every consultation.
The strategy and system
DEWAN designed an integrated advertising system that matches each practice area with the channels and messages its clients respond to, and routes every enquiry through a qualification and booking flow.
The measure of success is closed consultations, not leads, so campaigns are optimised against the outcome the firm actually cares about.
Services used
How we executed
Practice-area mapping
Structured campaigns by legal service so budget and messaging match client intent.
Integrated advertising
Ran coordinated search and social campaigns that reinforce each other across the funnel.
Qualification & booking
Built an enquiry pipeline that filters, qualifies and books consultations for the right consultant.
Outcome-based optimisation
Optimised on closed consultations, feeding results back into targeting and creative.
Measurable results
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